From France to 36 countries: Decathlon is taking personalization to a global scale. Discover the detailed case!

They became a legend

Decathlon

Decathlon is an international brand established in more than 60 countries. Faced with a diverse global audience and multiple customer expectations, the company needed to identify a solution that could unify its communication while adapting it to local particularities, without increasing the operational burden on its teams.

50 %
clicks exclusively on personalized content