Segmentation vs individualization: how to choose?

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Sum-up

Personalising your emails is the key to your success. You split your databases, spend a lot of time choosing products, producing content and yet your customers interact little. 

How about if you’re on the wrong track? Let’s talk in more detail about individualization. This strategy could certainly change your mind.

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The introduction of 1:1 customers relationships, as a result of the shift from massive emails campaigns to individualized content, brings CX into the tailor-made category.

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