Segmentation vs individualization: how to choose?
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Personalising your emails is the key to your success. You split your databases, spend a lot of time choosing products, producing content and yet your customers interact little.
How about if you’re on the wrong track? Let’s talk in more detail about individualization. This strategy could certainly change your mind.
Discover how to turn your mass marketing into individualized messages
The introduction of 1:1 customers relationships, as a result of the shift from massive emails campaigns to individualized content, brings CX into the tailor-made category.
Have you noticed how likely it is that the weather is going to influence the performance of your emails?
Increase conversion by matching the best combination of products, display your stock in real time…