Case Study

+230% increase click-through rate with real-time device and OS contextualization


The website is the leading marketplace for guaranteed buying and selling in France, serving both individuals and professional sellers. Created in 2001, PriceMinister is the French subsidiary of the Japanese group Rakuten, and is among the top 10 e-commerce websites in France.

The challenge

As email is Rakuten’s primary means of communicating with subscribers and customers, the company wanted to use this channel to promote their mobile application. So far, Rakuten was not able to identify which operating systems recipients were using to open these emails. Rakuten was looking for displaying a banner at the top of the email, encouraging people to download the mobile app, but only wanted the banner to appear when recipients opened the email on a smartphone. 

How we help? We determined the type of operating systems used by each recipient to open the email and adapt the email’s content in real time.

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