Case Study

Over 20% increase in conversion rate with the level of stock in real-time

Website: https://fr.loccitane.com/

Cosmetics brand l’Occitane en Provence was launched in 1976 by Olivier Baussan. For over 35 years, the brand has specialized in offering beauty products that evoke the ambience of the Mediterranean. It has become a major player in the cosmetics industry.

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The challenge

L’Occitane en Provence was looking for increasing user engagement and reactivity without significantly changing the emails’ content. The brand also needed to choose the products featured in these emails carefully, taking inventory into account. What does it means? The product selection was a time-intensive task done manually to ensure that the products shown in the mails were available when emails recipients viewed them. 

How we help ? Using our platform, L’Occitane can now display level of stock in real time, at the moment the email is opened. If products are not available, they are automatically replaced in real-time to avoid conversion rate loss.

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