Case Study

190% increase in clicks thanks to the Dynamic Image Individualization


Website: www.etam.com

Etam is a French brand created in 1916 by Max Lindemann. The century-old brand, which claims its historical corset maker know-how, has diversified and now offers its customers ready-to-wear clothing and cosmetics to achieve its objective of making women even more sublime.

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The challenge

Etam wanted to offer the most appropriate content to the recipients at the very moment they are exposed to the message. 

How we help? In creating individualized experience in emails to show its clients that they are unique with Dynamic Image Individualization.

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