Case Study

L’Oréal Luxe achieves a 103% revenue increase


L’Oréal Luxe offers a world of unique beauty. Its international brands embody all the aspects of elegance and refinement in three major areas: skincare, make-up and perfume. Their retailing is selective and includes department stores, perfumeries, travel retail, but also shops and dedicated e-commerce sites.

The challenge

Within L’Oreal Luxe, Lancome faced a decline in engagement regarding its emails, which results in attracting less and less traffic to the website from the email channel and therefore reducing direct campaign revenues. 

How we help? By using our Real Time Testing feature, we are able to instantly adjust to each opening the sets that perform best to optimize engagement. Second, we generated a tailor-made customer experience by individualizing dynamically images with the opener’s first name. Last but not least, we contextualize the content at the moment people open their email.

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