The evolution of technology now makes it possible to achieve this type of feat, and that is a good thing. Optimize your content email is powerful.
When trying to measure the performance of your emails, you often stick to often summary KPI’s such as the opening rate and click rate.
The data collected becomes an incredible lever to deliver more personalized experiences. Despite their progress, are they still able to address each individual?
Selecting the products to display in an email is always the same story! You have to make sure that everyone finds their way around, the merch, you and the recipient.
What are we really talking about when we tackle email performance? Design? Object? CTAs? Visuals or banners? A little of all this? In reality, we often miss the point.
A marketing campaign is defined as a set of actions carried out by a company to target a group of people, customers and prospects mainly, based on several communication levers.
Making the difference in the inbox is not personalizing as brands currently do. To be a successful performer, we offer 3 strategies that will make a difference.
By segmenting, you think you are personalizing. However, your message is related to the criteria of a target not to the individual.
Unless you have disappeared from the world of Marketing in the last two years, you have not been able to escape the sirens of personalization, a stage perceived as the ultimate…