Making the difference in the inbox is not personalizing as brands currently do. To be a successful performer, we offer 3 strategies that will make a difference.
By segmenting, you think you are personalizing. However, your message is related to the criteria of a target not to the individual.
Unless you have disappeared from the world of Marketing in the last two years, you have not been able to escape the sirens of personalization, a stage perceived as the ultimate…
20% of your database remains on a losing version with the AB test method.
is the battle of emailing won in advance by Amazon’s striking power? By being obsessed with the giant, don’t retailers finally get the wrong adversary ?