3 strategies to increase the performance of your emails (and much more)
Making the difference in the inbox is not personalizing as brands currently do. To be a successful performer, we offer 3 strategies that will make a difference.
Why segmenting makes you lose customers (and how to shift the game)
By segmenting, you think you are personalizing. However, your message is related to the criteria of a target not to the individual.
Black Friday & emailing strategy
The introduction of 1:1 customers relationships, as a result of the shift from massive emails campaigns to individualized content, brings CX into the tailor-made category.
Personalization vs. individualization: if no one had to choose?
Unless you have disappeared from the world of Marketing in the last two years, you have not been able to escape the sirens of personalization, a stage perceived as the ultimate…
A/B testing emails: is that a good or bad thing?
20% of your database remains on a losing version with the AB test method.
How weather influences email marketing
Have you noticed how likely it is that the weather is going to influence the performance of your emails?
Learn how to leverage Live Content for your email strategies
Increase conversion by matching the best combination of products, display your stock in real time…
In mailboxes, your competitors are not who you think they are
is the battle of emailing won in advance by Amazon’s striking power? By being obsessed with the giant, don’t retailers finally get the wrong adversary ?
How to make email part of your omnichannel strategy
Filling the gap between offline and online remains a challenge for retailers today…