Can we really optimize content in an email in real-time?
The evolution of technology now makes it possible to achieve this type of feat, and that is a good thing. Optimize your content email is powerful.
Which KPI’s to measure the impact of content in an email?
When trying to measure the performance of your emails, you often stick to often summary KPI’s such as the opening rate and click rate.
What data should you use to build your emailing strategy ?
The data collected becomes an incredible lever to deliver more personalized experiences. Despite their progress, are they still able to address each individual?
How to choose your products in an email?
Selecting the products to display in an email is always the same story! You have to make sure that everyone finds their way around, the merch, you and the recipient.
What is an high-performing email?
What are we really talking about when we tackle email performance? Design? Object? CTAs? Visuals or banners? A little of all this? In reality, we often miss the point.
Marketing campaign: can we avoid it?
A marketing campaign is defined as a set of actions carried out by a company to target a group of people, customers and prospects mainly, based on several communication levers.
3 strategies to increase the performance of your emails (and much more)
Making the difference in the inbox is not personalizing as brands currently do. To be a successful performer, we offer 3 strategies that will make a difference.
Why segmenting makes you lose customers (and how to shift the game)
By segmenting, you think you are personalizing. However, your message is related to the criteria of a target not to the individual.
Personalization vs. individualization: if no one had to choose?
Unless you have disappeared from the world of Marketing in the last two years, you have not been able to escape the sirens of personalization, a stage perceived as the ultimate…