For those who still doubt it, it is possible to make contents in an email come alive without having to do almost nothing.
Too often, email content is uninteresting, boring and most often unsuitable for the people. In 2020, change the game and prepare tasty emails.
Can we tell you a little secret? Your subscribers are bored. They are tired of receiving emails that are soulless and do not provide any emotion.
Email is the last channel you thought you could use to surprise your subscribers. With its static content, it’s hard to get away from the traditional offers
the click to open rate (CTOR) gives us essential information about the health of your emails: what makes them click (or not) to your site.
When we deal with the ROI of our emails, we focus on whether our recipients open or click on them, less so if they are interested in the content. It’s quite surprising, by the way.
There are all these lambda emails and then, in this ever-increasing mass, the exceptional emails. Those which make unexpected happen.
If you are used to designing an email by segment or even by micro-segment, you know what to expect. The recipient does not seem convinced by what you say.
By bringing the content of an email to life, in particular by optimizing what it contains when it is opened thanks to the power of click activation, you let recipients choose what they like.