There are all these lambda emails and then, in this ever-increasing mass, the exceptional emails. Those which make unexpected happen.
If you are used to designing an email by segment or even by micro-segment, you know what to expect. The recipient does not seem convinced by what you say.
By bringing the content of an email to life, in particular by optimizing what it contains when it is opened thanks to the power of click activation, you let recipients choose what they like.
The evolution of technology now makes it possible to achieve this type of feat, and that is a good thing. Optimize your content email is powerful.
When trying to measure the performance of your emails, you often stick to often summary KPI’s such as the opening rate and click rate.
The data collected becomes an incredible lever to deliver more personalized experiences. Despite their progress, are they still able to address each individual?