Making the difference in the inbox is not personalizing as brands currently do. To be a successful performer, we offer 3 strategies that will make a difference.
By segmenting, you think you are personalizing. However, your message is related to the criteria of a target not to the individual.
Unless you have disappeared from the world of Marketing in the last two years, you have not been able to escape the sirens of personalization, a stage perceived as the ultimate…
20% of your database remains on a losing version with the AB test method.